Being distinctive in respect of the competition: this is a constant challenge for providers of business services. This challenge is only increasing in the current economic landscape. We are living in a time in which technology is developing exponentially and the supply of business products and services is changing rapidly. To remain ahead of the competition, organisations have to do more than simply adapt: they need to reinvent themselves. New service concepts and revenue models fit within the platform economy and utilise the latest technology, with consideration for the people and the planet.