Whyz & Machteld

With 25 years of marketing, business and management experience at large and smaller companies in the Consumer Goods & Business Services sectors, Machteld made the well-considered switch to Executive Search in 2024. From products and services to people.

After her bachelor's degree in Commercial Economics at HES Amsterdam and her master's degree in Marketing at Emerson College in Boston, she started her career at the headquarters of The Gillette Company in the United States.

At The Gillette Company and SaraLee she built her solid foundation in the field of (international) marketing, brand and team management. At UPC, JOOLZ, Jumbodiset and ALLSAFE she further expanded this experience with Business Intelligence & Research, Communication, Customer Service and Sales. From multinational to scale-up, from FMCG to Telco, from global to the Netherlands, from innovation ideation to implementation, from stores to e-commerce and from new business development to digital transformation. During the last 8 years in the role of CMO/CCO/Marketing Director in the various management teams. She likes every business challenge.

From Marketing to Executive Search – there appear to be a surprising number of parallels. Within both fields it is important that the entire customer journey runs smoothly; a customer journey that runs smoothly for both customers and candidates. The focus is on both companies and candidates with a multitude of wishes and needs for both target groups.

“I SEE THIS VERSATILE PUZZLE AS A GREAT CREATIVE CHALLENGE, THAT I LIKE TO TAKE UP!”

With her acquired knowledge, experience, network and personality, she matches companies and candidates in the Consumer Goods & Business Services sectors. Based on the belief that selecting the right executives in complementary leadership teams ultimately ensures that companies can perform optimally and that together they achieve what they have in mind.

She combines a decisive, results-oriented way of working with a high energy level and a sincere connecting personality. All ingredients that provide great added value within executive search.

Keywords: Connecting | Result-driven | Customer-focused | Curious | Enterpreneural
Broad experience in: Consumer Goods & Business Services | International strategic marketing & brand management | Value creation | Organizational & digital transformation

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